Popped with Phebe

The floral industry is far more than beauty and the simple joys of nature. There is a vast variety of businesses that create this diverse field– many of which come from entrepreneurs with a passion for flowers and the drive to create their own company. Creating your own business is by no means an easy task, especially in an industry full of florists, artists, and other experts of incredible talent! It’s an intimidating thing to try and dip your toes into– but countless business owners have shown with inspiring success and joy that it is more than possible!

Phebe Higgins of Popped with Phebe is one example of a successful businesswoman in the floral industry. Phebe began working in higher education after many long years of studying, but she was quick to realize that she had quite the passion for florals and floral design. Her skill in program planning from her studies and previous work experience in tandem with endless creativity and a love of flowers led her to discover that both of these things could be combined into one business pursuit. This is what led her to creating her first business in the floral industry- an event planning business! Naturally, starting out in this industry is a difficult task, but Phebe’s marketing strategies brought her success at a far faster rate than she expected. The effectiveness of her strategy changed the way she viewed successful businesses as a whole, and paved the way to the prolific pop up shops she has now!

Pop-Up Shops were initially used as a marketing strategy to create an interest and demand in Phebe’s flourishing wedding floral and event business quickly making her a known name in the floral industry and dubbing her a “pop-up shop guru.” That nick-name definitely stuck! Now, Phebe looks to teach like-minded people who want to break into the floral industry with their own businesses how to reach the same success that she did. She offers a multitude of online resources, from guides for creating your first pop-up shop, to one on one mentorship.

Phebe shares her knowledge with us at BloomTV as well in her video series on our website. Phebe tells us that, even from the days she began as a wedding planner, she always seeks to bring a spark of joy to everything that she does. The videos she shares on BloomTV definitely accomplish that goal! Phebe maintains the beauty and joy of flowers while still putting particular focus on the difficulties and trials of the business aspects of things. Her videos provide a sort of resource guide on how to create successful floral pop up shops– though these strategies could be applied to a multitude of types of small businesses! 

Through experience and drive, Phebe has truly taken hold of the name “Pop-Up Shop Guru” with her excellent advice. She has been through it all, and yet still emphasizes the deep importance of always showing up for others. In her own words, she asks herself– “How can I give others an easier path than I had?” Her series provides both inspiration and invaluable advice for anyone looking to start a business, or even searching for a similar sense of motivation and strength that Phebe has. Be sure to head over and watch her series– you won’t want to miss this one. 

Popped with Phebe

By Alex Moreton

Share on facebook
Share on twitter
Share on linkedin

Leave a Reply





American Grown Flowers aphrodisiacs Aromatherapy arrangements art artist art project beauty bee bee garden BloomTv bloomtv network BloomTV Partnership bloomtv recipes bloomtv shows book club books botanical kitchen buddha button business business owners Buy Local buzz buttons cocktails colleen colleen mullaney connecting through flowers convention Cooking with roses cut flowers David Austin David Austin Roses DIY diy flowering diys drink mixing drinks edible flowers event expert farming field to vase floral floral arrangements floral bath floral drinks floral events floral literature florals floral sculpture Floral watercolor floral wine florist flower flower arrangmenets flower books flower communication flower essence flower events flower extracts flower farms flower gifts flower language flower legends flower painting flower recipe flowers flowers and friends follow the blooms garden cocktails gardens Grow Local guided meditation healing health history humming birds inspiration jessica sparzak lavender lavender bread lavender bread recipe life as a florist lifestyle literature live show live stream local farmers meditation mental health Mental wellbeing Mental wellness miniseries mullaney nature networking painting phebe picnic picnic planning planting pollinators popped with phebe project reading recipes rose recipes Roses rosewater schiffer craft sculpting self care shower bundles smoothie bowl spritz starting a business stress stress management summer summer spritz sunflower sustainability sustainable flowers tips and tricks travel tutorial tv show vacation vanilla vegan vegan bowl watercolor Wedding wedding arangements wedding florist wedding flowers weddings weeds wellness wine women create women in business